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  • December 27, 2024 2 minute read

     

    NEW YEAR'S EVE AROUND THE WORLD: TRADITIONS, CELEBRATIONS, AND THE PERFECT FRAGRANCES

    When the sky is illuminated by fireworks on New Year's Eve, a festival full of emotions, hopes, and traditions begins worldwide. From the popping of champagne corks in Europe to the white outfits in Brazil – each country has its own rituals to welcome the coming year with joy.

    In Italy, people wear red underwear on New Year's Eve – a symbol of luck and love in the new year. The fragrance 2221 reflects this festive warmth and sensuality in a particularly elegant way: a delicate powderiness meets sweet fruitiness. Peach, orange, and coriander in the top note combine with a floral heart of tuberose, gardenia, and jasmine, carried by a gently warm base of sandalwood, musk, and vetiver.

    In Spain, it is traditional to eat a grape with each stroke of midnight – a sensual ritual for hope, luck, and new beginnings. This pairs well with Grüner Veltliner, a room fragrance that seduces with fruity lightness and sparkling freshness: Juicy grape, bright bergamot, and an elegant Grüner Veltliner accord combine to create a scent full of clarity and confidence – fresh, invigorating, and full of anticipation for what is to come.

    Lead pouring, waltzing, and a glass of champagne – in Austria, the new year begins with tradition and style. The fragrance 3770 captures the depth and power of this night: Spicy notes like pepper and cinnamon merge with honey, labdanum, and noble oud. Ambroxan and silver musk give the fragrance a powerful base – intense, woody, and full of character.

    In Brazil, people traditionally dress in white to bring peace and lightness into the new year. Flowers are offered to the sea – a sign of gratitude and hope. The fragrance 2828 captures this atmosphere in a fresh, vibrant composition: Sparkling citrus notes and green accents unfold with a lightness reminiscent of a clear morning by the sea – full of zest for life, confidence, and the silent wish for a new beginning.

    The countdown at Times Square in New York, USA is world-famous. Millions of people celebrate with music, lights, and the traditional midnight kiss. The fragrance 3007 complements this – a combination of freshness and spice with notes of bergamot, pepper, and oud. Elegant and invigorating – a fragrance that embodies the moment of new beginnings.

    No matter where in the world you celebrate – fragrances are like memories in the air. They accompany us as we bid farewell to the old year and look forward to a new chapter. Find your personal fragrance companion for this magical moment.

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